December 06, 2007

Three stripes and your out

Heard this on the wireless this morning and not found any links to the story itself yet. Adidas, The world's second-largest sporting goods maker, is suing one of their competitors for copyright infringement at the ECJ, with the judgement coming today. This other company apparently had the audacity to put two stripes on their clothes, which Adidas claims people would mistake for the tree stripes that they use on theirs to echo the three stripes on the Adidas brand logo.

To me it would appear obvious that all Adidas are trying to do is use the power of government (this time our supra-national government in Brussels) to squeeze a competitor, without their having to actually produce a better product. They should not be allowed to do this.

Adidas have tried this on before and where denied that time. They should be stopped again this time. If Adidas thinks they have a better product then they should tell people about that product and how to recognise it. If the other company thinks theirs is better they should tell people about that. The public can then decide on what they want through the markets, not have things decided for them by the judges in the ECJ.

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